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| Explore how influencer marketing platform is going to boom in india. |
Because millennials and Generation Z spend so much time on digital platforms, even established organisations have moved to the medium, according to consulting firm Redseer's brief report. As more individuals, particularly in tier-2+ cities, engage more digitally through websites, apps, and social media, the trend is projected to accelerate. In the next ten years, India's influencer ad market is predicted to rise by a factor of ten, according to the report.
According to digital companies, such commentary is setting the ground for the next spike in influencer marketing platforms, which is expected to accelerate in 2022.
Rise Of Influencer Marketing Platform in India
Imagine if we told you ten years ago that we'd be living in a world where your next-door neighbour might be a voice of reason for thousands of people online, or that your instructor could also be a fashion blogger. Isn't it true that it wouldn't have sounded plausible? Well, things have certainly changed since then!
We've seen the influencer marketing boom as a tool for brands and companies to have their products and services presented to new customers in this new reality of digital and social media marketing.
According to eMarketer, 84 percent of marketers are considering starting at least one influencer campaign, which is especially important in times of pandemics when individuals spend the majority of their time on their phones or laptops. Marketers who have already launched influencer initiatives are also pleased with the outcomes, with a staggering 81 percent rating this type of collaboration as very effective.
Celebrities and legendary individuals have long been used by businesses to market their products and develop relatability. However, as more companies realise how much people value other people's opinions above their own, a new pool of influencers has emerged.
Influencer marketing encompasses everything that a modern campaign need. It's less about explicitly selling your stuff and more about becoming one with the offering; a verb akin to "Let's xerox it" or "Let's Swiggy it."
Stats Depicting Growth Of Influencer Marketing Platform In India
Here are some numbers and indicators to demonstrate the growth and success of influencer marketing through influencer marketing platform in India:
- According to a 2019 report, 65 percent of marketers and strategists said that influencer marketing helped them raise brand recognition, and 50 percent said it was successful in managing brand reputation.
- According to the new results, 76 Percent of brands plan to boost their budget this year in 2021, compared to 62 Percent last year.
- In the B2B sector, 34% of companies have used third-party media or influencers to promote their products.
- Every year, 660 million innovators collaborate with companies all over the world.
- Influencer marketing was identified as a top strategic priority by 75% of respondents.
- Consumers buy purchases based on social media recommendations in 71% of cases.
- Influencer marketing is used by 57 Percent of beauty and fashion brands as part of their marketing strategies.
- Traditional marketing approaches are no longer appropriate for millennials, who are increasingly becoming their own financial decision-makers. This is why influencer marketing in the BFSI sector is on the increase, as evidenced by HDFC's recent #MoohBandRakho campaign.
Every business relies on data, and the introduction of data analytics and data-driven technologies has swept the influencer marketing sector, exposing the industry's flaws. 54.3 percent of firms using influencer marketing utilise agency or self-service tools to manage influencer relationships, according to studies.
Conclusion
As the world progresses and audiences become more sophisticated, it's clear that now is as good a time as any to unleash the true power of influencer marketing through influencer marketing platform in India. It can operate alongside a well-balanced and successful digital marketing plan to shift voices and shine that much-deserved spotlight for individuals who meet the bill.
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