Influencer marketing is growing and it will keep on expanding forever. The following are the statistics that can prove this statement:
Top 10 Mind-blowing statistics of Influencer Marketing
1. Influencer Marketing can edge out the competition
Due to the advent of the digital era, most businesses have gone online. This has created huge competition for all marketers. Whether you have years of experience or you have just set your foot in the market, the chances of increasing business sales and awareness are slim. Without the help of innovative and effective strategies like influencer marketing, you will not reach far.
2. 71% of brands are expected to increase their marketing budgets
Marketers can see the value of influencer marketing. When you need sales, brand awareness, and building credibility in the market, this marketing channel is simply indispensable. To become the best influencer marketing platform in India, you surely need to increase your budget like other marketers.
3. Only 7% of marketers refrain from using influencer marketing for growth
More and more marketers are becoming confident in using the influencer marketing approach. The high ROI and the opportunity to reach a massive audience in less time have already enticed 93% of businesses. This shows how much marketers trust this marketing channel for growth.
4. Influencer Marketing industry is expected to be worth a whopping 15 billion dollars
Just imagine that! An industry worth $15 billion (Source: Oberlo). This reveals the potential of this marketing approach. Current social media usage of this strategy is growing at such a fast pace, that it’s no wonder it will soon cross the target as assumed by the analysts.
5. Millenials are in love with the Influencer Marketing concept
Influencers are no different than ordinary people. The only difference is that they have managed to reach a position where most of us can look up to them for valuable advice and recommendations. Unlike celebrities, they have no problem engaging with us through likes and comments. The connection with them is pretty strong and goes on becoming stronger with time. As the best influencer marketing platform in India, take advantage of this and hire the right influencers that have a good engagement rate on their channels.
6. Young consumers trust influencers more than friends
Influencers make efforts to understand their audience. This is their source of income. Without knowing us or connecting with us, they cannot promote a brand. They know this quite well. This is the reason why we feel that they are better than our friends.
7. Influencer Marketing has a High ROI
As stated earlier, this marketing channel can generate an ROI of 18 dollars for every dollar invested in the approach. Who can let go of such a huge opportunity? When you become the best influencer marketing platform in India, you will get huge returns from successful campaigns.
8. 86% of marketers believe Influencer Marketing is important for Brand Reputation
One of the main objectives of influencer marketing is brand awareness. Without getting enough recognition, you will never increase your business sales.
9. 80% of consumers purchase recommended products
It’s pretty common for us to trust the people who have established credibility in the market. More than our research, we believe in buying products from influencers who are famous and already established in the related niche.
10. Instagram is the favourite channel of marketers
Instagram is the best platform to hire influencers as 5 lakhs of them are already present there. Most marketers prefer to hire influencers from this platform as it has billions of users worldwide.
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